Does Location of Web Server Matter in SEO?

Websites have played important roles nowadays. These are not just media to provide information, news, and knowledge. Now, there have been more functions and even business need them. In this case, Search Engine Optimization (SEO) becomes one of the things to do in order to boost effectiveness and functions of websites. Simply, it can be understood that SEO is needed to get better rankings in search engine. Of course, there can be many factors that affect the ranking, and some people think that location of server has contribution.

Information about Location of Server and Its Impact in SEO

It is true that many people argue and think that location of server can give impact on SEO and ranking of certain website. Well, the rank can determine success of websites, and even it can also determine profits of companies that use the sites. That’s why it is very important to see the impact of server location toward ranking in SEO.

Simply, yes, the location matters in SEO, although it may not be direct impact. One of the reasons is about distance. Although now connection of internet has become so fast and there is fiber optic as technology to boost transfer speed, location still plays important role. When there is comparison between two servers with the same speed and different location, the closer location of server can provide better speed in transferring the data.

In this case, transfer speed has important effect since it is related to user experience and this point becomes one of considerations of ranking in SEO. When the website can show its content quickly, of course users will be satisfied. Moreover, there is also fact that people start to leave certain websites that take more than 3 seconds for loading the content. That’s why it is necessary for developers to get great servers with good speeds in order to get better user experiences, so they can have better ranking.

Based on the explanation, it is quite clear that location matters in SEO. Even though it is not directly matters, location still can affect the loading speed. This is the point considered by search engines to determine performance and ranking. Of course, one of the solutions is to find closest location of server in order to make transfer speed higher. It is also necessary to make comparison, not only about location and distance, but also about its speed.

Then, the other important thing is about setting the location. It is quite common that developers set target of website users because some websites have different markets and target of users. In this case, it is important to have special server in those targeted location.

Related to the location, choosing local server is not only to get better speed and better rank in SEO. It can also be good way to get better access of payment since there will be the same currency. Although there can be many servers from foreign country, it is still better to find local servers when they have the same speed.

How SEO Work

As we know, SEO or Search Engine Optimization is now one of the most important parts of successful website. Basically, SEO shapes the website in certain way, causing the search engine bots (such as Google, Bing, Yahoo, and so on) to rank it highly. As the result, the website will appear on page one, thus attracting more visitors. However, if you are still unfamiliar with SEO especially how it works, below you will find brief information related to it. Hopefully, by being familiar with the way SEO works, you will be able to make your website more SEO friendly and increase the traffic.

Simple Way to Understand How SEO Works

Even though every search engine is always improving its features and refining the way it ranks the websites, basically SEO works by determining two elements. If the elements are successfully fulfilled by a website, it will certainly appear on the first page. Here are those two elements.

1. Onsite
Onsite here means the inside of website. It is including website’s infrastructure and the content. To improve the onsite of website, there are many things you can do. However, the most important thing here is probably keyword. Since search engine relies heavily on keyword to determine the ranking of websites on the internet, you need to make sure that the contents use the right keyword.

Moreover, use keyword clusters that people often sought on the internet and make sure your contents use the keyword properly, so it does not look like awkward contents full of spam. You also need to research the keyword clusters that you target to use every now and then. It is because new keywords appear every day. After you get the keywords, create new content to target those keywords.

2. Offsite
The offsite aspect of a website is basically the way your website is referred to from other sources on the internet. To make sure that your website has great offsite score, there are several things you can do, including building citations about your website. You can also create social media pages and actively use it to build great reputation about your website. The more your website being mentioned by others, it will be more relatable and the search engine surely puts it on the first page.

This offsite aspect is a little bit more important compared to the onsite elements. This is like building a connection to promote your website. Almost half of your SEO outcomes are the results of this offsite aspect. This is why the offsite aspect of your website should never be taken for granted.

In conclusion, when you are more familiar to SEO, you will surely be able to enhance your website. The content you make can be made friendlier and thus it will appear on the first page of every search engine on the internet. That way, it brings more profit eventually because people will more likely to visit your site. Hopefully, this information can help you in maintaining your websites.

5 Ways to Diagnose a Broken Website

When surfing on the internet, sometimes you get annoyed by website that does not load properly. Well, such case is called broken website. It cannot be opened and thus preventing you to see the content. If you encounter a broken website while browsing on the internet, do not immediately blame the website. There are many things that prevent it from loading properly. To end the confusion, try five ways to diagnose a broken website below and you will find out what’s wrong with it.

The Tests to Figure out Problems with a Broken Website

As mentioned above, if encountering a broken website, you cannot conclude that it’s the fault of the website. There are many things that can cause it to break down. These tests down below are going to find out the problem with the particular website.

1. Internet Connection Test
Well, you are browsing on internet using internet connection, right? This is the only way to access the internet, including opening the website. If the website suddenly refuses to open, it may be caused by interruption on the connection. Check your Wi-Fi connection or your modem. Make sure they are working properly.

2. Another Browser Test
Try to browse the website with another browser. Sometimes, a website can have conflict with particular browser, preventing them to be loaded by certain browser, but they can be loaded by another browser.

3. “Everyone or Just Me” Test
On the internet, there is one website called “Everyone of Just Me”. You can use this particular website to see what’s going on with the broken website. Basically, all you need to do is just entering the URL of the problematic website you wish to open. It will analyze the problem. If it says “It’s not just you”, it means the website is having technical problem, preventing everyone to access it. It has nothing to do with you and there’s nothing you can do about it. On the contrary, if it says “It’s just you”, you need to check your internet connection or browser.

4. Blocked Site Test
Probably the website cannot be loaded because you’ve blocked it. Go to the control panel on computer and find “internet option”. There, you will find security tab. Click it then click “restricted sites”. If the website you wish to open is listed there, remove it from the list.

5. Another Gadget Test
Try to load the website using other gadgets, such as your phone or tablet. If it is down, the website will not load even though you use another gadget to do it. However, if it does load, the problem is probably on your PC or internet connection.

It is now clear that there are many aspects to cause a website to break down. This is why you should really think clearly and be patient when encountering this issue. The failure might have nothing to do with the website. Do all those five tests above to figure out the problem when a website you wish to open suddenly break down.

Common Website Issues

Besides the visual—interface design, the used color and typography is one of the significant factors for running a website. So, when your website has some breakdowns, those problems may devalue your brand in the eye of visitors. The more problems mean the greater risk of losing mobility which can lead to greater risk of losing your precious customers. Here are some common website issues and what to do when you unluckily encounter them.

Common Website Issues that Might Happen

1. Sluggishly-loaded sites
If you are using a shared account to host websites, the server can be slow. It happens because the server is being shared with thousands different websites. Please make sure your website is in the hand of professional server. If it is taking a long time to load, check its speed using some page speed tools. This tool will analyze your website content which causes the pages to slow down. This page speed tool will give you some good advices to fasten your website’s speed.

2. Broken links
Basically, websites are arranged by group of links, so when this function breaks down, the overall website’s quality will be affected. This problem can create frustration for users or visitors. It leads to the frustration for the search engine, too.
It makes the search engine thinks that you don’t have any intention to renew your contents. The error pages will also reflects the low quality of your website. To fix this, monitor your site frequently to remove any broken links. Nowadays, there are some online free tools provided for this kind of problem.

3. Revealed email address
Some businesses choose to display their email address on their site. But, revealing the address might leads to some spamming activities. If you have some concerns about this, ask your developer to support your website with some encryption technology.

4. Non-particular Page Titles
This is related to the title tag that’s used as important element for all websites. This title usually summarizes the content almost entirely to every search engine. The problem of this title tag is when some websites can’t “understand” it. It will look the same throughout the sites; even some websites appeared as filler texts like lorem ipsum in the search engine. Those search engines makes the website loses the traffic when they duplicate title tags, making them the non-particular ones. To fix this problem, do a name search with “site:yourdomain.com” and head to a search console which available online. This tool will give information about several HTML errors like missing descriptions, missing title tags, or duplicate meta description.

5. Unuseful Copy of The Homepages
This problem occurs when you have more than one version of homepage created by the server. This two versions are yoursite.com/ and the yoursite.com/index/html. As a consequence, the search engine will assume this phenomenon as duplicated content then give particular website de-index process as punishment. To avoid this, you have to change the .htaccess and put additional code to the server. Be careful because any mistake in editing process will cause a 500 internal server error.

What about SEO When You Changing the Domain Name

Okay, you have got everything set up. Your website is running perfectly with good content, design, access speed; everything is perfect. Until one day, you realize that your domain names are not the one you actually want, and you want to replace them. But, changing the domain name is not as easy as it seems. Since it is the address of your website, what happens with your visitors if you replace it into something they don’t know? Or worst, what if your website visitors come from search engines? How does the Search Engine Optimization do once you change domain’s name?

Simple SEO Tricks for Changing Domain Names

We will learn to move the contents of your old domain to new domain, and direct SEO to refer to new domain. This method is reserved for those who have professional domain or group. Moreover, if you want to move your personal domain safely, you can also try it.
1. Prepare two domains
The first step to do is prepare your old domain and your new domain. In this stage, preparing does not mean just making it, but also publishes it, so later it will facilitate the process of transferring and replacing SEO.

2. Backup your old content and sitemap
Sitemaps will be very useful for forming the structure of your new domain to fit old domain. This technique is not really necessary if you want to create new structure or even replace some parts of old structure. After the structure is complete, now import your old content into a new domain. At this stage, you will begin to appreciate the existence of domain structure because these content can refer to structure that has been created.

3. Make referral links
Mask all sorts of content on your old domain with a web page that states your website has moved to a new domain. In this way, your old visitors will be able to go directly to your new domain.

4. Register your new domain
After all things related to domain have been resolved, now you can take care of all things related to SEO. The first thing you must do is register new domain to various search engines. However, make sure the search engine understands that this new domain is a change from your old domain. All search engines have a referral option that you can use in this case.

After you have finished registering your new domain, the search engine will verify the structure of new domain, by referring to your old one. List the sitemap that has been made previously for a faster verification process. After the search engine has finished verifying, the search engine will give you new website index. You can directly test it by searching for your new domain on the search engine.
If everything is fine, you can delete your old domain or change it into whatever you want. This simple way can be ensured that you will keep the new domain position in the desired search engine.

What the Best Hosting Specification for Small Business?

Small business will reap many benefits if it is establishing its own website. Business website is a chance to promote your products more effectively without paying significant cost. It is an opportunity to reach your target audience and enabling easier payment. Your website also provides chance to do market research based on your site’s statistics. If your business is a small scale one, you do not need to go all out when creating its website. It is better if you can save some money in this matter. You need to fulfill basic hosting specs needs, though.

What is the Hosting Specifications Suitable for Small Business?

In addition to reaching out to your market, small business server can provide intranet to connect your employees. It will make your company works more efficiently since chain of information is more fluid. Here are some aspects of hosting specifications that should be thought about when built for small business.

1. Server Types
There are various types of servers offered in the market. Dedicated server will be the best choice out of bunch since it gives you unmatched performance. However, if your budget is tight, you can consider cloud server and hybrid server. They may not perform as well as dedicated server, but they surely are more affordable.

2. Processor Type
You do not want your customers and employees to experience lag when accessing your small business’s server. If you expect your website to receive high traffic, then you must invest on fast processing unit. You should also choose processor with higher cache memory because it will enhance your processor’s speed.

3. Operating System of the Server
The operating system does not only determine the types of software can be applied to your server. It also supports the tasks that your hardware is capable of. The security and stability of your server is also determined by OS that you are using. In addition to that, it also influences Cloud access and ease of migration.

4. Storage Space
If you are running a small business with specific products and target customers, you may not need to provide big storage space. It is different if you are running big e-commerce website that caters to millions of buyers. However, you must take into account the projection of your business growth. If your business is expected to grow in several years, add extra space to prepare for that.

5. RAM Space
To ensure that your server is still performing well despite experiencing high traffic, you must provide adequate RAM space. The standard size for business runs between 32GB to impressive 2TB. If your site is only going to cater to specific audience, you may not need to invest on big RAM space.

6. Ability for Upgrading
When you are developing your own server, you should consider its ability to be upgraded. Your business may start as small today, but it can grow big in later years. With that, your server should grow along too. You should prepare to enhance OS, storage and RAM space, as well as processing unit being used for your server.

Conventional HDD or SSD?

Computer technology always has something new to fulfill market’s demand. Besides processor, storage is one part that receives advanced development. At store, you will see the laptop uses two types of storage, HDD and SSD. HDD is hard disk drive as conventional drive to store data and files. It has been around since 1950s. Moreover, SSD is solid state drive as new storage for computer that emerged in late 1970s. You might say that SSD is not new tech, but recent development brings more reliable SSD to the market that shifts laptop and computer production.

Comparison between HDD and SSD

Both have one purpose, which is storage for laptop. Before going further, you need to know both mechanism as it helps to understand the differences. To put in simple explanation, HDD uses spinning disk and platter to do write and read process. When you open it, there is disk similar to CD and DVD. In fact, similar principle is applied in HDD. You can say that HDD is smaller, faster, and better version of DVD.

On the other hand, SSD uses flash memory as similar to USB flash drive. There is no spinning disk, but only flash chip inside SSD. In general, manufacturer produces SSD with similar size to HDD as it needs to fit into HDD plug. However, flash memory inside SSD is very tiny. You can say it is bigger version of USB drive with bigger size and better processing. Therefore, SSD is completely different mechanism from conventional HDD.

1. Processing speed
Which one is faster? SSD is definitely faster than HDD. Study showed than SSD is capable to deliver three to four times faster in term of processing time. It gives better option for new operating system and software to reduce booting time significantly. HDD depends on how fast disk can go. High RMP means faster processing, but not as much as SSD since it uses flash technology.

2. Size and capacity
As it mentioned above, manufacturer can produce SSD with smaller size than HDD. It saves space in motherboard. As the result, laptop becomes thinner and more lightweight. HDD needs space to keep spinning disk at enough position. Even though HDD for laptop is smaller than PC, there is limited size than HDD. For capacity, both have capacity on market. You will find both with capacity 500 GB, 1 TB, 2 TB, and 4 TB.

3. Durability
From mechanism perspective, HDD will have issue for longer utilization. When the reading and writing process is excessive, spinning disk deteriorates slowly until it’s completely broken. SSD still has probability to deteriorate, but it lasts longer twice than HDD. Moreover, HDD produces noise that becomes a signal when it is in lower state.

4. Price
HDD is cheaper than SSD in term of capacity ratio. With the same capacity, you can get four times cheaper for HDD price. Two laptops with the same processor and specs yet in different storage type may have the same price. However, the storage size is completely different. Until now, SSD is still expensive one but there is development to reduce cost production without losing quality and capacity. As similar to USB flash drive, bigger size starts to be cheaper in next few years.

Why SSL is Important

Speaking of freedom and openness, internet is free place for its users. It’s like a whole new world; everyone can be anything and anyone on the internet, including being a criminal. Now, you might think there are no real criminals on internet since all of it is just data and other tidbits. However, that’s exactly what they are looking for right now: personal data. In global market competition, data from internet users can transform into object to be misused. A company that deals with customers might pay good money for some personal data. This is the motivation of online criminals to break into websites and steal personal data. Such crimes are of concern to everyone until finally comes a new security method, called SSL certificate.

Get to Know the SSL Certificate and Its Urgencies

In addition, if you pay attention, since a few years ago, many website domains that were previously only http now turned into https, accompanied by small padlock logo beside it. These changes indicate that the website has an SSL certificate and will be protected from unauthorized control.
SSL itself stands for Secure Socket Layer, where websites that have the certificate will be equipped with a secure channel as a place to distribute data from their users back and forth. This channel is almost impossible to break down. The only way to access it is from its start point or endpoint, so it gives a lot of layer of security to the data that’s being transferred.

In the past, managing an SSL certificate still tends to be expensive and integration into the website was also difficult. But, along with the development of time, and concerns related to security is increasing; now the management and application of SSL certificates are easier and cheaper because many big online companies are finally trying to sponsor it to change the online world to be much safer. Since now SSL certificates are easy and inexpensive, it is time to hook up many website owners to use SSL certificate.

In addition to security, using SSL certificate also attracts a lot of advantages, one of which is free SEO. This makes sense considering that one of the sponsors of SSL certificate is the largest search engine website on internet. If you agree to use SSL certificate security protocol on your website, the search engine will immediately increase your website’s ranking in search engines, more than the sites that do not have an SSL certificate.
Furthermore, the second advantage of having SSL certificate is that you now have an assurance that can be promoted to your website visitors. If you promote it properly, the upgrade may also increase your website traffic because your visitors will definitely choose a safe and trusted website rather than the one that does not have this certificate.

Well, those are some advantages and importance of using SSL certificate. Fortunately, many websites are aware of the importance of security and starting to change the security protocol to be better than before.

The Cloud Computing

Have you ever imagined that there will come a time when people can do basic to intermediate level of computing work out of thin water? Luckily for you, that time is now and it takes a form called cloud computing.

The Positive Side of Cloud Computing

Cloud computing takes its essence from cloud storage, where a file can be stored in an online server and can be accessed anytime and anywhere. This type of storage is arguably more reliable and convenient than storage in form of direct or even physical data. In the same principle, people start to come up with cloud computing; you can do simple computing work wherever and whenever you still have adequate internet network. Unlike cloud storage, cloud computing certainly has a higher stake in functional terms. However, it is technical thing that will definitely be resolved along with the times. All you have to focus on is the benefits offered for you.

1. Flexibility
As explained earlier, cloud computing allows you to do the work anywhere and anytime without having to come into direct contact with data. This can also directly improve your performance, because you can avoid some obstacles that may have existed before, such as data redundancy. Today is online age. Everything can be accessed only with an adequate internet connection, and don’t dare question the limitation of internet connectivity. Well currently, internet connection is an abundance that you can find anywhere.

2. Single service method
If you use cloud computing, it means the data you are going to process is already in “cloud” where everyone (only those you allow) has access to that data. Therefore, data disorder can be easily avoided. Data disorder is a state where the data that you are working on can have a different copy held by someone else. Due to differences in the state of management, both data with the same structure can have different contents. By using a single service like in cloud computing, the data will still retain its entire structure until you finish processing it.

3. Lesser cost needed
Speaking of a company that relies heavily on revenue, a cloud computing can be a way to increase revenue while cutting the costs needed. Just imagine if a company still relies on conventional processing methods, they will definitely need a dedicated server to store the data. Well, a dedicated server is certainly not cheap, because of the size and maintenance costs. This certainly will not happen if the company wants to invest in cloud computing, where all data is uploaded to the cloud that’s only a visualization of said server. You will not need maintenance and error-checking fees, but data processing time will be faster, making it easier for your work. In this case, the effectiveness of work will be much better and provide a much greater profit.
Those are some of the advantages of cloud computing. However, above all that, cloud computing offers a more modern perspective that everything can be easier, cheaper and more effective.

The Advantage for Having Remote Backup

Have you ever heard of remote backup? It is an online cloud service provided to store, backup, and recover files. There are various providers offering this kind of service. Some offers it for free with limited options while others charge certain cost for it. You will have many options if you want to have remote backup. Whether you are personal user or business owner, you will find having remote backup beneficial. What are the advantages of having remote backup beyond its basic usage?

The Advantage of Having Remote Backup
You should have remote backup for your server or personal computer system for several reasons that are going to be explained below.

1. Enhanced Security of Your System
Remote backup involves sophisticated encryption to protect your data both in hardware and software levels. It is tough to crack down data that is protected with such intricate system. Furthermore, your data is kept somewhere else so you do not need to worry about having physical data breach from outside threats. Of course, you need to find trusted cloud service provider to do this job perfectly.

2. Ease of Usage
Developing your own storage system needs a lot of maintenance. However, if you are using cloud service, the process is very easy. You need to create access to cloud system from your server beforehand. During this process you can also setup scheduled data backup. It means that your data is going to be sent to cloud according to schedule that had been set up automatically. With just few clicks, your data will be stored in safe space.

3. Greater System Reliability
If you are doing manual backup, there is higher chance for you to forget backing up data one day. In that case, when error to your system happens within that same day, you will experience data loss. It is especially fatal in server designed for business. Cloud remote backup employs automated backup. It means that your backup data is continuously updated to the newest changes made. When you need it, you can easily retrieve important files wherever you are at whenever time.

4. Less Work
Backing up your data manually takes a lot of time and effort. It is especially present in the case of business server. The amount of data that you need to backup is immensely huge. It may take hours to do for one single day data updates. There should be an employee assigned to the task as well. Automated backup feature employed in cloud remote backup is really helping you reducing the amount of work needed to protect your data.

5. Reducing Cost
Do you know that having remote back up also saves you significant amount of money? Cloud backup system allows you not to have big data storage space. You do not need to buy huge data storage unit and worry about the maintenance. If you are a company with high need of data space, this system certainly takes a lot of burden away from your shoulders. Everything is kept save outside your company, you only need to pay the provider for its service.