Does Location of Web Server Matter in SEO?

Websites have played important roles nowadays. These are not just media to provide information, news, and knowledge. Now, there have been more functions and even business need them. In this case, Search Engine Optimization (SEO) becomes one of the things to do in order to boost effectiveness and functions of websites. Simply, it can be understood that SEO is needed to get better rankings in search engine. Of course, there can be many factors that affect the ranking, and some people think that location of server has contribution.

Information about Location of Server and Its Impact in SEO

It is true that many people argue and think that location of server can give impact on SEO and ranking of certain website. Well, the rank can determine success of websites, and even it can also determine profits of companies that use the sites. That’s why it is very important to see the impact of server location toward ranking in SEO.

Simply, yes, the location matters in SEO, although it may not be direct impact. One of the reasons is about distance. Although now connection of internet has become so fast and there is fiber optic as technology to boost transfer speed, location still plays important role. When there is comparison between two servers with the same speed and different location, the closer location of server can provide better speed in transferring the data.

In this case, transfer speed has important effect since it is related to user experience and this point becomes one of considerations of ranking in SEO. When the website can show its content quickly, of course users will be satisfied. Moreover, there is also fact that people start to leave certain websites that take more than 3 seconds for loading the content. That’s why it is necessary for developers to get great servers with good speeds in order to get better user experiences, so they can have better ranking.

Based on the explanation, it is quite clear that location matters in SEO. Even though it is not directly matters, location still can affect the loading speed. This is the point considered by search engines to determine performance and ranking. Of course, one of the solutions is to find closest location of server in order to make transfer speed higher. It is also necessary to make comparison, not only about location and distance, but also about its speed.

Then, the other important thing is about setting the location. It is quite common that developers set target of website users because some websites have different markets and target of users. In this case, it is important to have special server in those targeted location.

Related to the location, choosing local server is not only to get better speed and better rank in SEO. It can also be good way to get better access of payment since there will be the same currency. Although there can be many servers from foreign country, it is still better to find local servers when they have the same speed.

How SEO Work

As we know, SEO or Search Engine Optimization is now one of the most important parts of successful website. Basically, SEO shapes the website in certain way, causing the search engine bots (such as Google, Bing, Yahoo, and so on) to rank it highly. As the result, the website will appear on page one, thus attracting more visitors. However, if you are still unfamiliar with SEO especially how it works, below you will find brief information related to it. Hopefully, by being familiar with the way SEO works, you will be able to make your website more SEO friendly and increase the traffic.

Simple Way to Understand How SEO Works

Even though every search engine is always improving its features and refining the way it ranks the websites, basically SEO works by determining two elements. If the elements are successfully fulfilled by a website, it will certainly appear on the first page. Here are those two elements.

1. Onsite
Onsite here means the inside of website. It is including website’s infrastructure and the content. To improve the onsite of website, there are many things you can do. However, the most important thing here is probably keyword. Since search engine relies heavily on keyword to determine the ranking of websites on the internet, you need to make sure that the contents use the right keyword.

Moreover, use keyword clusters that people often sought on the internet and make sure your contents use the keyword properly, so it does not look like awkward contents full of spam. You also need to research the keyword clusters that you target to use every now and then. It is because new keywords appear every day. After you get the keywords, create new content to target those keywords.

2. Offsite
The offsite aspect of a website is basically the way your website is referred to from other sources on the internet. To make sure that your website has great offsite score, there are several things you can do, including building citations about your website. You can also create social media pages and actively use it to build great reputation about your website. The more your website being mentioned by others, it will be more relatable and the search engine surely puts it on the first page.

This offsite aspect is a little bit more important compared to the onsite elements. This is like building a connection to promote your website. Almost half of your SEO outcomes are the results of this offsite aspect. This is why the offsite aspect of your website should never be taken for granted.

In conclusion, when you are more familiar to SEO, you will surely be able to enhance your website. The content you make can be made friendlier and thus it will appear on the first page of every search engine on the internet. That way, it brings more profit eventually because people will more likely to visit your site. Hopefully, this information can help you in maintaining your websites.

What about SEO When You Changing the Domain Name

Okay, you have got everything set up. Your website is running perfectly with good content, design, access speed; everything is perfect. Until one day, you realize that your domain names are not the one you actually want, and you want to replace them. But, changing the domain name is not as easy as it seems. Since it is the address of your website, what happens with your visitors if you replace it into something they don’t know? Or worst, what if your website visitors come from search engines? How does the Search Engine Optimization do once you change domain’s name?

Simple SEO Tricks for Changing Domain Names

We will learn to move the contents of your old domain to new domain, and direct SEO to refer to new domain. This method is reserved for those who have professional domain or group. Moreover, if you want to move your personal domain safely, you can also try it.
1. Prepare two domains
The first step to do is prepare your old domain and your new domain. In this stage, preparing does not mean just making it, but also publishes it, so later it will facilitate the process of transferring and replacing SEO.

2. Backup your old content and sitemap
Sitemaps will be very useful for forming the structure of your new domain to fit old domain. This technique is not really necessary if you want to create new structure or even replace some parts of old structure. After the structure is complete, now import your old content into a new domain. At this stage, you will begin to appreciate the existence of domain structure because these content can refer to structure that has been created.

3. Make referral links
Mask all sorts of content on your old domain with a web page that states your website has moved to a new domain. In this way, your old visitors will be able to go directly to your new domain.

4. Register your new domain
After all things related to domain have been resolved, now you can take care of all things related to SEO. The first thing you must do is register new domain to various search engines. However, make sure the search engine understands that this new domain is a change from your old domain. All search engines have a referral option that you can use in this case.

After you have finished registering your new domain, the search engine will verify the structure of new domain, by referring to your old one. List the sitemap that has been made previously for a faster verification process. After the search engine has finished verifying, the search engine will give you new website index. You can directly test it by searching for your new domain on the search engine.
If everything is fine, you can delete your old domain or change it into whatever you want. This simple way can be ensured that you will keep the new domain position in the desired search engine.