Does Location of Web Server Matter in SEO?

Websites have played important roles nowadays. These are not just media to provide information, news, and knowledge. Now, there have been more functions and even business need them. In this case, Search Engine Optimization (SEO) becomes one of the things to do in order to boost effectiveness and functions of websites. Simply, it can be understood that SEO is needed to get better rankings in search engine. Of course, there can be many factors that affect the ranking, and some people think that location of server has contribution.

Information about Location of Server and Its Impact in SEO

It is true that many people argue and think that location of server can give impact on SEO and ranking of certain website. Well, the rank can determine success of websites, and even it can also determine profits of companies that use the sites. That’s why it is very important to see the impact of server location toward ranking in SEO.

Simply, yes, the location matters in SEO, although it may not be direct impact. One of the reasons is about distance. Although now connection of internet has become so fast and there is fiber optic as technology to boost transfer speed, location still plays important role. When there is comparison between two servers with the same speed and different location, the closer location of server can provide better speed in transferring the data.

In this case, transfer speed has important effect since it is related to user experience and this point becomes one of considerations of ranking in SEO. When the website can show its content quickly, of course users will be satisfied. Moreover, there is also fact that people start to leave certain websites that take more than 3 seconds for loading the content. That’s why it is necessary for developers to get great servers with good speeds in order to get better user experiences, so they can have better ranking.

Based on the explanation, it is quite clear that location matters in SEO. Even though it is not directly matters, location still can affect the loading speed. This is the point considered by search engines to determine performance and ranking. Of course, one of the solutions is to find closest location of server in order to make transfer speed higher. It is also necessary to make comparison, not only about location and distance, but also about its speed.

Then, the other important thing is about setting the location. It is quite common that developers set target of website users because some websites have different markets and target of users. In this case, it is important to have special server in those targeted location.

Related to the location, choosing local server is not only to get better speed and better rank in SEO. It can also be good way to get better access of payment since there will be the same currency. Although there can be many servers from foreign country, it is still better to find local servers when they have the same speed.

How SEO Work

As we know, SEO or Search Engine Optimization is now one of the most important parts of successful website. Basically, SEO shapes the website in certain way, causing the search engine bots (such as Google, Bing, Yahoo, and so on) to rank it highly. As the result, the website will appear on page one, thus attracting more visitors. However, if you are still unfamiliar with SEO especially how it works, below you will find brief information related to it. Hopefully, by being familiar with the way SEO works, you will be able to make your website more SEO friendly and increase the traffic.

Simple Way to Understand How SEO Works

Even though every search engine is always improving its features and refining the way it ranks the websites, basically SEO works by determining two elements. If the elements are successfully fulfilled by a website, it will certainly appear on the first page. Here are those two elements.

1. Onsite
Onsite here means the inside of website. It is including website’s infrastructure and the content. To improve the onsite of website, there are many things you can do. However, the most important thing here is probably keyword. Since search engine relies heavily on keyword to determine the ranking of websites on the internet, you need to make sure that the contents use the right keyword.

Moreover, use keyword clusters that people often sought on the internet and make sure your contents use the keyword properly, so it does not look like awkward contents full of spam. You also need to research the keyword clusters that you target to use every now and then. It is because new keywords appear every day. After you get the keywords, create new content to target those keywords.

2. Offsite
The offsite aspect of a website is basically the way your website is referred to from other sources on the internet. To make sure that your website has great offsite score, there are several things you can do, including building citations about your website. You can also create social media pages and actively use it to build great reputation about your website. The more your website being mentioned by others, it will be more relatable and the search engine surely puts it on the first page.

This offsite aspect is a little bit more important compared to the onsite elements. This is like building a connection to promote your website. Almost half of your SEO outcomes are the results of this offsite aspect. This is why the offsite aspect of your website should never be taken for granted.

In conclusion, when you are more familiar to SEO, you will surely be able to enhance your website. The content you make can be made friendlier and thus it will appear on the first page of every search engine on the internet. That way, it brings more profit eventually because people will more likely to visit your site. Hopefully, this information can help you in maintaining your websites.

5 Ways to Diagnose a Broken Website

When surfing on the internet, sometimes you get annoyed by website that does not load properly. Well, such case is called broken website. It cannot be opened and thus preventing you to see the content. If you encounter a broken website while browsing on the internet, do not immediately blame the website. There are many things that prevent it from loading properly. To end the confusion, try five ways to diagnose a broken website below and you will find out what’s wrong with it.

The Tests to Figure out Problems with a Broken Website

As mentioned above, if encountering a broken website, you cannot conclude that it’s the fault of the website. There are many things that can cause it to break down. These tests down below are going to find out the problem with the particular website.

1. Internet Connection Test
Well, you are browsing on internet using internet connection, right? This is the only way to access the internet, including opening the website. If the website suddenly refuses to open, it may be caused by interruption on the connection. Check your Wi-Fi connection or your modem. Make sure they are working properly.

2. Another Browser Test
Try to browse the website with another browser. Sometimes, a website can have conflict with particular browser, preventing them to be loaded by certain browser, but they can be loaded by another browser.

3. “Everyone or Just Me” Test
On the internet, there is one website called “Everyone of Just Me”. You can use this particular website to see what’s going on with the broken website. Basically, all you need to do is just entering the URL of the problematic website you wish to open. It will analyze the problem. If it says “It’s not just you”, it means the website is having technical problem, preventing everyone to access it. It has nothing to do with you and there’s nothing you can do about it. On the contrary, if it says “It’s just you”, you need to check your internet connection or browser.

4. Blocked Site Test
Probably the website cannot be loaded because you’ve blocked it. Go to the control panel on computer and find “internet option”. There, you will find security tab. Click it then click “restricted sites”. If the website you wish to open is listed there, remove it from the list.

5. Another Gadget Test
Try to load the website using other gadgets, such as your phone or tablet. If it is down, the website will not load even though you use another gadget to do it. However, if it does load, the problem is probably on your PC or internet connection.

It is now clear that there are many aspects to cause a website to break down. This is why you should really think clearly and be patient when encountering this issue. The failure might have nothing to do with the website. Do all those five tests above to figure out the problem when a website you wish to open suddenly break down.

Common Website Issues

Besides the visual—interface design, the used color and typography is one of the significant factors for running a website. So, when your website has some breakdowns, those problems may devalue your brand in the eye of visitors. The more problems mean the greater risk of losing mobility which can lead to greater risk of losing your precious customers. Here are some common website issues and what to do when you unluckily encounter them.

Common Website Issues that Might Happen

1. Sluggishly-loaded sites
If you are using a shared account to host websites, the server can be slow. It happens because the server is being shared with thousands different websites. Please make sure your website is in the hand of professional server. If it is taking a long time to load, check its speed using some page speed tools. This tool will analyze your website content which causes the pages to slow down. This page speed tool will give you some good advices to fasten your website’s speed.

2. Broken links
Basically, websites are arranged by group of links, so when this function breaks down, the overall website’s quality will be affected. This problem can create frustration for users or visitors. It leads to the frustration for the search engine, too.
It makes the search engine thinks that you don’t have any intention to renew your contents. The error pages will also reflects the low quality of your website. To fix this, monitor your site frequently to remove any broken links. Nowadays, there are some online free tools provided for this kind of problem.

3. Revealed email address
Some businesses choose to display their email address on their site. But, revealing the address might leads to some spamming activities. If you have some concerns about this, ask your developer to support your website with some encryption technology.

4. Non-particular Page Titles
This is related to the title tag that’s used as important element for all websites. This title usually summarizes the content almost entirely to every search engine. The problem of this title tag is when some websites can’t “understand” it. It will look the same throughout the sites; even some websites appeared as filler texts like lorem ipsum in the search engine. Those search engines makes the website loses the traffic when they duplicate title tags, making them the non-particular ones. To fix this problem, do a name search with “site:yourdomain.com” and head to a search console which available online. This tool will give information about several HTML errors like missing descriptions, missing title tags, or duplicate meta description.

5. Unuseful Copy of The Homepages
This problem occurs when you have more than one version of homepage created by the server. This two versions are yoursite.com/ and the yoursite.com/index/html. As a consequence, the search engine will assume this phenomenon as duplicated content then give particular website de-index process as punishment. To avoid this, you have to change the .htaccess and put additional code to the server. Be careful because any mistake in editing process will cause a 500 internal server error.

How to Optimize Your Website Search?

World Wide Web or WWW is a great place to try finding information on various topics. However, at times you fail to obtain the information you need on the internet, it will leave you feeling unsatisfied. You should learn how to optimize the way you search information on website. This article is helping you doing that.

Ways to Optimize Your Website Search

When you look for information, you do not want to come out empty handed. If somehow you fail to obtain information, it might be due to your way of searching it. Here are some ways to optimize your website search.

  1. Type in Specific Terms to Your Subject

If you want to obtain information that is specific to subject at hand, you have to be very specific with terms that you are using. The terms should be unique and it is better if they cannot be found in any other subject. It will help reducing the amount of results which may confuse you during web search.

  1. Narrow Searching with Minus Operator

When you are typing certain keywords on search engine, you often obtain results which are totally unrelated to subject that you are trying to research. In this case you can try using minus operator (-) to limit certain results. As an example, you are searching about monarch queen but gets result about British band. You can type down Queen -band on your bar.

  1. Avoid Using Punctuations and Common Words

Punctuation and common words should be ignored when you are doing website search. You should be straight to the point when researching for certain information. However, these two components are important when you are looking for specific phrase or passage. In that case, you should frame the passage with quotation marks.

  1. Do Truncation to Broaden Your Website Search

If you do not find enough information at specific terms, you should consider truncation. It means using the root of your keyword for searching process. As an example, you have a hard time researching for launderer. Then, you should change the keyword to laundry. However, it is important to add asterisk (*) at the end of word root.

  1. Apply Specific Time Frame

Some information is no longer applied after certain period of time. This issue is particularly prominent in academy community. You can apply specific time frame on the search engine. However, it may not work for information which came from time prior of the internet.

  1. Use Auto Complete

At times, you are looking for information without exactly knowing any hint about it. When you are in this situation, it is better if you utilize auto complete for the search. Type down the general keyword first then look at what the drop down list suggests you. You can simply click on the keyword that suits your case the most.

  1. Utilize Advanced Search Options

Various search engines are having advanced search options. You should utilize it if you want to customize which type of information that you want to obtain.