Okay, you have got everything set up. Your website is running perfectly with good content, design, access speed; everything is perfect. Until one day, you realize that your domain names are not the one you actually want, and you want to replace them. But, changing the domain name is not as easy as it seems. Since it is the address of your website, what happens with your visitors if you replace it into something they don’t know? Or worst, what if your website visitors come from search engines? How does the Search Engine Optimization do once you change domain’s name?
Simple SEO Tricks for Changing Domain Names
We will learn to move the contents of your old domain to new domain, and direct SEO to refer to new domain. This method is reserved for those who have professional domain or group. Moreover, if you want to move your personal domain safely, you can also try it.
1. Prepare two domains
The first step to do is prepare your old domain and your new domain. In this stage, preparing does not mean just making it, but also publishes it, so later it will facilitate the process of transferring and replacing SEO.
2. Backup your old content and sitemap
Sitemaps will be very useful for forming the structure of your new domain to fit old domain. This technique is not really necessary if you want to create new structure or even replace some parts of old structure. After the structure is complete, now import your old content into a new domain. At this stage, you will begin to appreciate the existence of domain structure because these content can refer to structure that has been created.
3. Make referral links
Mask all sorts of content on your old domain with a web page that states your website has moved to a new domain. In this way, your old visitors will be able to go directly to your new domain.
4. Register your new domain
After all things related to domain have been resolved, now you can take care of all things related to SEO. The first thing you must do is register new domain to various search engines. However, make sure the search engine understands that this new domain is a change from your old domain. All search engines have a referral option that you can use in this case.
After you have finished registering your new domain, the search engine will verify the structure of new domain, by referring to your old one. List the sitemap that has been made previously for a faster verification process. After the search engine has finished verifying, the search engine will give you new website index. You can directly test it by searching for your new domain on the search engine.
If everything is fine, you can delete your old domain or change it into whatever you want. This simple way can be ensured that you will keep the new domain position in the desired search engine.